Philip Readman

Design Director at Reaktor, New York.

I work within multi-disciplined teams to help businesses define and deliver exceptional digital experiences, create innovative concept work and shape design languages. 

Over the last decade I have delivered projects for clients such as News Corp, adidas, the Olympic Broadcast Services, the BBC and the British Film Institute. 

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In January, I gave a talk at the Sports Performance Data & Fan Engagement Summit in San Francisco. The two-day conference brought together hundreds of experts from many of the world’s largest sports organizations. The question we threw at the room was this:

How do you define engagement?  βš½ πŸ€ πŸˆ