Petalite had developed a state of the art charging device that needed a driver user interface to match. Crafted to communicate, we designed driver experience that keeps drivers oriented throughout every step of their charging experience.

As hands on Design Director I set the visual direction, defined the overall experience, designed the interface and managed client needs. Leading a small team, I focused on building trust and keeping the client team close to the process each step of the way.

Designing from the ground up we ran surveys, visited charging bays and mapped a driver-first journey map which served as a shared canvas for identifying pain points, moments of delight, and design opportunities. From that we were able to design a flow and design system that was clear, simple and scaleable.

Our work with Petalite helped them secure further funding, forge key partnerships and advance their product development. Our initial concept led to repeat work and ongoing conversations on future UX improvements.