Designing a joy-first approach to a player-focused gaming company.
Big Picture
Rovio needed to refresh their website and employer branding to reflect their personality and culture, and showcase the innovation and craft behind their games.
Role
As Design Lead I worked hands-on creating user experience and visual design from the ground up. Collaborating with the Rovio recruitment team I delivered a redesign that worked seamlessly with their CRM and showcased the innovation and cultural integrity of the brand.
Approach
To position Rovio around their core values: playful, credible and creative. Bold, impactful layouts and prominent use of character art enabled us to appear both serious and playful to potential recruits and partners.
Outcome
A Webby Award-nominated website that enabled internal teams such as recruitment and news to create beautiful pages, faster. Externally, Rovio’s new site showcased their culture, personality and craft.
● Continued growth of key hires
● Successful acquisition by SEGA (Aug 2023)
Noteworthy
Webby Nomination 2021: Employment & Career Services