Digital product design that's brand-centred and impact-driven.
Amsterdam-based product design specialist creating well-crafted digital products on visual systems that scale. Over the last 17 years, I've led and worked in multidisciplinary teams, shipping work for industry-leading companies and for startups looking to scale or find product-market fit. My main goal is to create work that's simple and impactful, bringing brand moments to life across the product experience.
Product Design
- Creative & Design Direction
- Product Vision & IA
- User Centred Design
- User Interface Design
- Interaction Design
- Prototyping
- Design Systems
AI
- Prompt Driven Development
- Built experiences
- Motion & Interaction
- Agentic Flows & UX
- Scaling Design Systems
Notes
Moments. Context. Form. Products work hard, utilitarian, functional, serve a purpose. Memorable product experiences do that, and more. Moments: A window of opportunity within the UX where a person feels something. Pick 3 to work with, be sensitive. Context: Match moments with the right context. Form: Consider the surface area, timing and delivery. The best products combine, moments, form and context. Add emotion to the functional. Iterate.
Present a vision of the future, have tomorrow planned. React to change, market, customer, external factors. Do just enough work to move forward. Too little is vague and scope drifts, too much is waste and creates noise. Create space to think & zoom out. Listen to signals, be in the room to pick them up. Your sales people are frontline researchers. Your soft skills are also hard skills. Navigating change, fostering creativity and managing expectation is by design. Prototype. Prototype. Prototype.
The future of agent powered user experiences is not purely interacting with a chat-box. Efficiency, delight and precision come from the user and the product having shared information, context and data. I see this as a taste-profile. A brand-first-product will mix agent, personalisation and brand moments to enrich the UX, forming new patterns, content & UI when needed.
Side Project
Quiet Table is a taste-driven restaurant finder for you and your mates. The idea started off as an experiment to find the edges of where agentic conversational UI and traditional UX flows overlap.
Claude, Astryx, Figma, Clerk, V0, GitHub