Philip Readman is a product design specialist experienced in user interface design, visual systems & design leadership.
Adidas x OutdoorActive
location driven discovery
COMING SOON
Notes & Observations
Founding Designer
Proactive and reactive. Present a vision of the future, have tomorrow planned. React to change, market, customer, external factors. Do just enough work to move forward. Too little is vague and scope drifts, too much is waste and creates noise. Create space to think & zoom out. Listen to signals, be in the rooms to pick them up. Your sales people are frontline researchers. Your soft skills are also hard skills. Navigating change, fostering creativity and managing expectation is by design. Prototype. Prototype. Prototype.
Brand moments
Welcome to the sticky middle. Brand or product design. Being present without overbearing. Manifesting itself in that moment. In that format. In that context. Products work hard, utilitarian, functional, serve a purpose. Memorable product experiences do that, and more. A window of opportunity where a person feels something. Moments. Pick 3 moments to work around, be sensitive. Context. Question this, moments need to be matched with the right context. Format. Think about surface area, timing and delivery. The best products combine, know when to dial up, and down. Add emotion to the functional. Iterate.
Kito AI
0-1 mvp, product data readiness scoring
COMING SOON
Archive 2015–2025
pitches, short gigs and exploration
COMING SOON
Adidas x OutdoorActive
location driven discovery
COMING SOON
Notes & Observations
Founding Designer
Proactive and reactive. Present a vision of the future, have tomorrow planned. React to change, market, customer, external factors. Do just enough work to move forward. Too little is vague and scope drifts, too much is waste and creates noise. Create space to think & zoom out. Listen to signals, be in the rooms to pick them up. Your sales people are frontline researchers. Your soft skills are also hard skills. Navigating change, fostering creativity and managing expectation is by design. Prototype. Prototype. Prototype.
Brand moments
Welcome to the sticky middle. Brand or product design. Being present without overbearing. Manifesting itself in that moment. In that format. In that context. Products work hard, utilitarian, functional, serve a purpose. Memorable product experiences do that, and more. A window of opportunity where a person feels something. Moments. Pick 3 moments to work around, be sensitive. Context. Question this, moments need to be matched with the right context. Format. Think about surface area, timing and delivery. The best products combine, know when to dial up, and down. Add emotion to the functional. Iterate.
Kito AI
0-1, data readiness scoring
COMING SOON
2015–2025
archive
COMING SOON
philip readman design 2026
the work is mysterious and important
philip readman design 2026
the work is mysterious and important